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Accounting Professionalism – Do We Get It?

 

Dennis R. Beresford

 

AAA Annual Meeting – August 9, 2005

 

Thanks for the very kind introduction 

 

However, it’s not quite as good as the one that Ken Merchant gave when I spoke at the USC Accounting School graduation ceremony several years ago 

 

He asked in advance for a title and I came up with, “Your Keys to Success” 

 

After talking about some of my background, Ken apparently got a little flustered and said

 

“And now Denny Beresford is going to speak to you about your keys to sex!”

 

 My actual remarks were probably a bit of a let down to the audience given that exciting introduction 

 

So I’ll try not to create such unrealistic expectations today

 

You may recall that two years ago Art Wyatt spoke and titled his speech, “Accounting Professionalism – They Just Don’t Get It!”

 

Art had some constructive criticisms for public accountants

 

I would like to build on Art’s comments by talking about the role that academics can and should play in the profession

 

Thus, I call my talk, “Accounting Professionalism – Do We Get It?”

           

This will include my thoughts on the role that academics can and should play in improving the status quo

 

But I’d first like to set the stage by talking some about the current state of financial accounting and reporting

 

It’s no secret that accounting is extremely complex these days

 

As just one example, we no longer can expect that individual auditors are expert in everything

 

For a large, multinational company’s audit, a firm may have to supplement the audit engagement team with specialists on matters such as information technology, valuation, and actuarial methods 

 

Also, many of today’s overly complicated accounting rules call for specialists much like those required in medicine

 

Thus, experts commonly supplement audit engagement teams on accounting matters such as:

 

Stock options

 

Variable interest entities

 

Securitizations

 

Derivative financial instruments

 

Income taxes

 

International accounting

 

And many other financial reporting challenges

 

Accounting rules have become too complicated

 

Let me further illustrate the complexity problem by mentioning the titles of a couple of recent EITF projects

 

“Determining Whether an Interest is a Variable Interest in a Potential Variable Interest Entity”

 

If you think that one is a tongue twister and head scratcher, consider this one

 

“The Accounting for the Conversion of an Instrument That Becomes Convertible upon the Issuer’s Exercise of a Call Option That Otherwise Is Not Convertible or Not Currently Convertible Based on a Contingency”

 

I bet you don’t teach that one in accounting 101!

 

Given issues like these it shouldn’t be a surprise that even the most well-intentioned accountants have a hard time keeping up with and understanding all of the changes from the FASB, AICPA, SEC, EITF, and IASB 

 

Frankly, it’s hard for many of us to even keep up with all these acronyms!

 

And some of the individual standards, such as those on derivatives and variable interest entities, are almost impossible for professionals, let alone lay people, to decipher

 

But do accounting rules truly need to be as complex as they have become?

 

At some point one has to ask whether these complicated standards result in useful information to the average reader of financial statements

 

After all, usefulness is one of the standard setters’ primary goals

 

Another problem these days is that public companies are subject to what I’ll call quadruple jeopardy

 

They have to apply GAAP as best they can

 

But they are then subject to as many as four levels of possible second-guessing of their judgments

 

First, the external auditors have to weigh in

 

Second, the SEC is now reviewing all public companies’ reports at least once each three years

 

Third, the PCAOB will be looking at a sample of accounting firms’ audits and that could include a given company’s reports

 

Finally, the plaintiff’s bar is always looking for opportunities to challenge accounting judgments

 

Broad Principles vs. Detailed Rules

 

I suspect that all this second-guessing is what leads many companies and auditors to ask for more detailed accounting rules 

 

But we may have reached the point of diminishing returns

 

In response to the complexity and sheer volume of many current accounting standards, some have suggested that we should evolve to broad principles rather than detailed rules 

 

Both the FASB and the SEC have expressed support for the general notion of a principles-based approach to accounting standards

 

Of course, actually implementing such an approach is quite problematic and would probably take many years

 

Also, we live in a world where corporations often seek such detailed guidance in order to protect against later challenges by auditors, the SEC, or law suits

 

And auditors also seek protection against those who would challenge their work, including the new PCAOB inspections

 

Until such time that all parties to financial reporting practice are willing to live with more subjectivity, a principles-based approach isn’t very likely

 

Fair Value Accounting

 

Even those who are very confident about their understanding of the current accounting rules shouldn’t get too complacent because things are going to get a lot harder in the near future 

 

That’s because fair value accounting has already been required in several recent standards and much more appears to be on the way

 

To be clear, I’m not opposed in general to fair value accounting 

 

It certainly makes sense for marketable securities, derivatives, and probably at least some other financial instruments 

 

But the challenge is that the fair value concept is being expanded to many other assets and liabilities

 

For example:

 

Statement 143 on asset retirement obligations requires that these liabilities be recorded initially at fair value rather than what the company expects to incur

 

Statement 146 on exit or disposal activities calls for the fair value of exit liabilities to be recorded, not the amount actually expected to be paid

 

And Interpretation 45 on guarantees says that a fair value must be recorded even when the company doesn’t expect to have to make good on a guarantee

 

Fair value is also key to projects on:

 

Business combination purchase procedures

 

And differentiating between liabilities and equity

 

The approach that the Board is using for what I would call operating liabilities is particularly troubling to me

 

Let me use recent FASB Interpretation 47 on conditional asset retirement obligations as an example

 

An illustration of this might be where a company owns and operates a facility that has some asbestos contamination 

 

The facility is safe and can be operated indefinitely but if the company wanted to sell the property it would have to remediate that contamination 

 

The company doesn’t have any plans to sell the property or to fix the asbestos problem

 

But the FASB calls for the company to estimate and record a fair value liability

 

This would be based on what someone else would charge now to assume the obligation to clean up the problem at some unspecified time in the future 

 

The Board does admit that it might be hard to figure out what the fair value would be in this case 

 

And companies could omit the liability if they simply couldn’t make a reasonable estimate

 

My suspicion is that it will almost never be possible to make such a reasonable estimate

 

However, the nature of practice today is that the SEC would probably expect companies to always be able to make an estimate

 

Admitting an inability to make such an estimate may be an indication of a material weakness in internal control

 

An even more important question is, does it really make sense to record a liability when the company believes that there is only a remote chance it will ever have to be paid? 

 

Think about how this line of reasoning might apply to litigation

 

Presently, we record liabilities only when it’s probable that a loss has been incurred and a reasonable estimate of the loss can be made

 

So, if a company was sued for a billion dollars but there was only a 1% chance that it would lose, nothing would be recorded 

 

The fair value approach would seem to call for a liability of $10 million in this case, based on 1% times a billion dollars

 

In addition to the questionable relevance of this I don’t know how anyone would ever be able to reasonably determine the 1% likelihood I assumed

 

And what objective evidence can even the most diligent auditor obtain to support a conclusion that 1% is the right answer rather than 2 or 3 or 4%?

 

Remember that each additional 1% adds another $10 million to the supposed fair value in this case

 

It’s hard to imagine a more obvious opportunity for unscrupulous executives to “manage earnings” through the manipulation of such estimates

 

If the trend toward fair value accounting continues, you may have to advise many of your students to become valuation specialists rather than accountants!

 

What can academics do?

 

So much for my thoughts about the state of financial reporting

 

I used these mainly to set the stage for my suggestions to academics about professional matters like these

 

I’ll get to my specific suggestions in just a minute

 

But first a few general comments based upon my personal journey from public accounting, to the FASB, and now to the academic world

 

It’s no secret that the profession of accounting faces many obstacles in utilizing the talents of scholars who obtain doctoral degrees in accounting

 

For one thing, there are too few of you to meet the demands of colleges needing accounting teachers

 

In other fields such as economics there is a surplus of PhD’s that become absorbed in industry and government

 

But it is relatively rare to find a PhD in accounting who makes a career outside of academe

 

Contributions of accounting faculty to the profession tend to be voluntary or indirect through the molding of students and through published research

 

Our contributions to education of students have been excellent but contributions of accounting research have been controversial to say the least

 

At last year’s annual meeting, Jane Mutchler commented on some of these same matters through a series of questions

 

I’ve chosen to repeat four of Jane’s questions because they tie directly to my views that I want to share with you in a minute

 

In slightly paraphrased form, those four questions from Jane were as follows:

 

How many of us are having good, critical discussions about the state of practice with the firms that recruit our students?

 

How many of us are writing articles that critically analyze the state of the profession and practice issues for a journal like Accounting Horizons?

 

How many of us are conducting rigorous research that is focused first on crucial practice issues and only secondarily on getting published in a top journal?

 

And, how many of us are evaluating and revamping our courses to deal with the realities of the world today?

 

Those are all great questions and I’d like to respond with several specific suggestions as to how we can improve things

 

First, we should get involved in the standard setting processes by commenting on proposals or writing about how we think accounting and auditing should evolve

 

Second, even if we don’t get directly involved, we should stay reasonably informed about current activities and use that knowledge in our teaching

 

Third, we shouldn’t focus accounting education so much on memorizing rules and mindlessly working objective problems

 

Instead, we should place much more emphasis on helping students develop problem-solving skills

 

And, fourth, we should make our research as meaningful and relevant as possible to standard setters, auditors, and business managers

 

Let me elaborate on each of those points in the rest of my remarks

 

Get involved

 

On my first point, I’ve written and spoken on several occasions about the relative dearth of comments from academics on FASB projects

 

Backing those words, I’ve written several comment letters myself in the past eight years

 

But the fact remains that too few academics communicate their thoughts on important accounting projects, and that continues to be a disappointment

 

In fact, it isn’t clear whether many academics even bother obtaining and reading the various proposals on accounting and auditing changes

 

The Financial Accounting Standards Committee of AAA does weigh in on important projects, and their comments are quite thoughtful

 

I fully recognize the lack of academic reward for writing letters to the FASB

 

However, if we want to be considered part of a profession, shouldn’t we accept this task as one of our responsibilities?

 

And what group is better able to provide objective, impartial, and informed input on the decision usefulness of proposed changes in financial reporting standards?

 

I think we are guilty of “not getting it” if we leave this completely to others

 

The FASB really needs good, clear thinking and analysis on its projects, and with our training and experiences we can provide that valuable input

 

As an educator, I’ve found that as a good rule of thumb if you can’t defend a new accounting proposal to a reasonably intelligent MBA accounting student, it may not be a good standard

 

With the ability to step back and take such a view, our sharing that kind of analysis with the FASB might help in the simplification efforts now underway

 

For example, whether you are for or against fair value accounting, it would be great for you to weigh in on that important topic

 

Beyond formal comment letters, it’s even more disappointing to see so little being written by academics on where financial reporting should be heading

 

Many of you do write for the CPA Journal and similar publications, but those articles are largely descriptive of what has already happened

 

Wouldn’t it be great if just 1% of AAA members engaged in forward-looking and provocative writing on accounting issues?

 

By the way, I do congratulate those of you who participate directly in various standard setting activities

 

For example, I was delighted to see the role that Bill Messier of Georgia State played in the PCAOB internal control project

 

Bill was a member of a task force that provided implementation advice on certain aspects of PCAOB Auditing Standard 2

 

Further, I’m delighted that a few accounting academics have crossed over to leading roles in financial reporting and financial statement analysis

 

For example, Trevor Harris has moved from Columbia University and now leads Morgan Stanley’s Global Valuation, Accounting, and Tax Policy team

 

And Howard Schilit started the very successful Center for Financial Research & Analysis many years ago after an earlier career at American University

 

Another great example is Chuck Mulford of Georgia Tech who leads the Financial Reporting & Analysis Lab at that University and is quoted frequently in the business press

 

In addition, many of you participate actively in the AICPA, state and local CPA societies, IMA, FEI, and similar organizations

 

That is a less direct way of contributing to new standards and so forth, but it is a great way to stay informed, which is my next point

 

Stay informed

 

So my second suggestion is that we all should stay reasonably informed about current professional developments and share that information with our students

 

In my eight years in teaching I’ve concluded that way too many of us don’t stay relatively up to date on professional issues

 

Most of us have some experience as an auditor, corporate accountant, or in some similar type of work

 

That’s great, but things change quickly these days

 

In my case, when I first came into the profession computers weren’t in wide spread use

 

And neither the FASB nor the APB were yet in being, so the accounting rules were much simpler

 

In fact, one of my friends suggested that I’m so old that only debits had been invented back then and not credits

 

I’m sure that for most of you your practice experience is much more recent

 

However, what we did 20, 10, or even 5 years ago may not be fully relevant today

 

And explaining to students how things work in practice based on that out-of-date experience might be more harmful than helpful

 

There are many ways to stay up to date, but all of them require a certain amount of effort

 

Probably the best piece of advice I’ve seen recently was pretty simple: read more and sleep less!

 

These days it is incredible how much information is available at the click of a mouse or computer key

 

For example, the FASB, SEC, and PCAOB all have excellent web sites that are worth perusing on a regular basis

 

Also, extensive reports analyzing financial reporting and auditing problems at WorldCom, Enron, and Fannie Mae are readily available on the Web

 

These and many other materials offer remarkable insights that will increase our knowledge and allow us to make our classes as relevant as today’s headlines

 

We live in interesting times

 

And our students should have the benefit of our expert analysis of what is happening in the profession we are training them for

 

For example, the simple journal entries that allowed WorldCom to overstate net income by $3.8 billion by capitalizing certain expenses are great teaching tools for either an introductory or MBA accounting class

 

My friend Bob Jensen is a wonderful resource for all of the new information on the Internet that may be relevant to academic accountants

 

Bob and some other professors have found that the Web is a more timely and widely used medium for communication than published journal articles

 

Bob has been trying to ignite the open sharing spirit in academe and he is constantly updating documents and tutorials of interest to practitioners as well as professors and students

 

He gets as many or more questions and comments from practicing accountants and security analysts as he gets from professors

 

How many of you share your own materials on the Web so that you are helping the outside professional world in addition to your students and research partners?

 

The way it usually works is that the more you share, the more you receive

 

Unfortunately, most practitioners don’t read our academic journals these days

 

Many practitioners do, however, participate in sharing arrangements like the Accountants Education using Computers and Multimedia free listserv

 

Barry Rice of Loyola University started AECM several years ago and hardly a day goes by without my getting something very useful from that source

 

In fact, AECM and similar sources distribute so much useful information that I find most evenings and weekends filled with interesting reading

 

In addition to what you can get easily from the Web, many accounting firms and other organizations have materials that they would love to give you

 

Unfortunately, some of the materials appear briefly in electronic form and then disappear from sight

 

However, I suspect that better archiving will occur over time

 

Even the FASB is now engaged in a mammoth project to make all of the official accounting literature researchable electronically

 

It will be a few years before that project is finished, but it will be a tremendous asset to faculty and students when it is

 

Many accounting firms also are willing to invite you to local and even national seminars on current developments

 

And there are increasing numbers of firm Web casts that are becoming more and more effective

 

But not enough of us seem to take advantage of these learning opportunities

 

I recognize that personal time is important and some may feel that some of the things I mentioned cut into research productivity or other priorities

 

However, I would again observe that staying up to date is an essential aspect of “getting it” as an accounting professional

 

It’s really not that hard to do, but it does require effort

 

Teaching current standards

 

My third suggestion is that we shouldn’t focus accounting education so much on memorizing rules and mindlessly working objective problems

 

Instead, we should place much more emphasis on helping students develop problem-solving skills

 

By their nature, accounting textbooks tend to be a couple of years out of date with respect to new accounting rules

 

I don’t think that is necessarily a bad thing

 

The real trick, it seems to me, is to somehow instruct students in the basic principles without having to deal with all the excruciating details

 

As noted earlier, today’s reality is that certain individuals in accounting firms and corporations will become subject matter experts

 

All others will have to have enough of a general understanding to be able to recognize that an issue exists and to know where and how to look for help

 

That brings me to the role of research in the accounting curriculum

 

By that I don’t mean the research that many of you are doing to advance the state of the art – I’ll get to that in a few minutes

 

Rather, I mean helping students develop the skills that allow them to search for answers in the authoritative literature and elsewhere

 

I do some of this in my Masters of Accountancy class, but I’ve argued for much more in our program

 

I believe that a full semester course could be devoted to this area, as it will be a very important part of a new accountant’s skill set

 

This is being done at some schools and there are at least a few books that will help you in creating your own course if you don’t have one

 

With ever expanding complexity, we must do more to help our students learn how to use computer research tools more effectively

 

Through teaching a partially research oriented class for eight years now, I’ve found that one of the hardest things for students to learn is what terms to use in their searches

 

You would think that with Google, Yahoo, and similar tools so ubiquitous this shouldn’t be a problem

 

But I’m reminded of a case I developed a few years ago where I asked students to determine the proper accounting for CBS Television’s new contract with the National Football League

 

One student came to me in frustration and said that he was having no luck in his search efforts

 

He said, “I keep putting the key words ’NFL Football’ into the accounting data base and don’t get any hits!”

 

In attending several teaching workshops at AAA conferences in the past, I’ve often heard about the need to teach “critical thinking” skills

 

I absolutely agree with that and I think that using cases and asking students to perform computer based research to solve them and write reports is a great way of doing that

 

To the extent possible, all of us should replace lectures with cases and simulations that contain real world challenges

 

For example, did you consider asking your students to listen to General Electric’s conference call last May when it explained its restatement for derivatives?

 

Adjusting our teaching to reflect the realities of the current work environment is another way of “getting it” as accounting professionals

 

Making accounting research as relevant as possible

 

My fourth and final suggestion is that accounting research should be as meaningful and relevant as possible

 

This is, of course, the research that many of you do to become published in leading journals and earn tenure and promotion

 

Advancing the state of the art is certainly one of the hallmarks of a professional and I commend, in particular, those who continue to be active researchers for most of their career

 

Some of what is being done can be useful to standard setters as well as accounting professionals in both the corporate and public accounting fields

 

Mark Nelson, Bob Libby, and Jim Hunton wrote one recent paper that I thought was especially interesting

 

Their study concluded that auditors were much more likely to demand that companies correct errors in recorded amounts vs. amounts disclosed in footnotes

 

That supports the FASB’s long-standing contention that disclosures aren’t an adequate substitute for proper accounting

 

The paper also suggested that the PCAOB should require that auditors focus more on footnote disclosures

 

I was pleased to see that this study received good coverage in the general business press, rather than only in academic circles

 

Another form of extremely valuable scholarship is the type of articles that Steve Zeff has written for Accounting Horizons and elsewhere

 

As Jane Mutchler said last year, Steve does an outstanding job of analyzing events that led to the point the profession is at today

 

His work is more like that of an investigative reporter but it also represents rigorous and well-reasoned analysis of watershed events in accounting

 

Several of his articles are required reading for my Masters of Accountancy students

 

Unfortunately, too much of today’s accounting research is not as relevant and practical as those I just cited

 

Most of what is published in the leading journals is very strong in methodology but may not make as much of a contribution to the profession of accounting

 

It is nice to see that recent issues of The Accounting Review resemble a Sears catalogue in size

 

But it’s disappointing that Accounting Horizons seems to be doing a vanishing act as it shrinks in size with almost each new issue

 

It would be great if accounting research could focus more on difficult professional problems and not be so constrained by methods

 

I believe that standard setters and the accounting profession would much rather have creative solutions than uninteresting findings emerging from tight methodology

 

This notion was mentioned in an August 2003 story in the New York Times magazine about economist Steven Levitt, author of the current best seller, “Freakonomics"

Another prominent economist said the following about Levitt

"He represents something that everyone thinks they will be when they go to grad school in econ but usually they have the creative spark bored out of them by endless math -- namely, a kind of intellectual detective trying to figure stuff out"

 

I hope it’s not too late to hope for more intellectual detectives in accounting trying to solve some of the mysteries of the profession

 

On a related note, I can’t resist reading a few words from the author’s notes to Michael Crichton’s 2004 novel, State of Fear

 

He said:

 

If you read some authors who say, 'We find that anthropogenic greenhouse gases and sulphates have had a detectable influence on sea-level pressure' it sounds like they went into the world and measured something. 

 

Actually, they just ran a simulation. They talk as if simulations were real-world data. 

 

They're not.  That's a problem that has to be fixed. 

 

I favor a stamp: WARNING: COMPUTER SIMULATIONS - MAY BE ERRONEOUS AND UNVERIFIABLE. 

 

Crichton went on to say:

 

We need more people working in the field, in the actual environment, and fewer people behind computer screens. 

 

We need more scientists and many fewer lawyers.

 

Now I suspect that at least a few of you may agree that those notions relate to much of today’s accounting research

 

In fact, Professors Bennis and O’Toole from USC made very similar points in their excellent Harvard Business Review article in May

 

But I also suspect that others of you are probably upset by any suggested relationship between Crichton’s remarks and accounting research

 

At a minimum, I hope that my comments make you think about this matter a little more and not just accept the status quo

 

If nothing else, researchers can do a better job of communicating the implications of their work

 

For example, how would you summarize your findings for an op ed piece for the Wall Street Journal?

 

Research that provides a meaningful contribution to the profession of accounting will help to show that we do indeed “get it”

 

Closing

 

So those are my comments on the state of the accounting profession, particularly as it relates to financial reporting, and the roles that academics do and should play

 

In summary, you are contributing a great deal to the accounting profession, but you could do a lot more

 

When my Masters of Accountancy students ask me what they have to do to succeed in both my class and their career, my advice is pretty simple

 

I say they need to

 

Show up

 

Keep up

 

And speak up

 

All of you are obviously showing up

 

And your presence at this session and your attentive listening to my comments indicates your interest in keeping up

 

So I urge you to speak up – to not just accept things the way they are but to help influence the way they should be

 

I certainly plan to continue to do my best to improve the profession of accounting, and I hope that many of you will join me