The Process of Creating
A Design for the 1999 New York Toy Fair
SLG DESIGN & CREATIVE TALENT
210 . 494 . 7373

slgdesign@satx.rr.com

Please click the links below for sketches and drawings. The designs created for this production are the property of SLG Design & Creative Talent and Steve Gilliam. Contact us if you are interested in these or other designs for company. Significant portions of this design were created by Karen Miller in association with SLG Design.

SLG INDEX OF DESIGNS

The Index of Designs link includes sketches, drawings and photos from additional SLG Designs.

TRENDMASTERS, INC.

POLAR ZONE COCA-COLA CONCEPT SKETCHES

POLAR ZONE COCA-COLA GROUND PLAN
11/18/98

The Polar Zone Coca-Cola Room represents the first impression for perspective buyers of Trendmasters' products.

Standing in the reception area, the client can look through an archway opening into a 3-D corridor of ice and glaciers. Embedded in the ice and framed by the doorway into the product area is the Trendmasters' logo which is spot lighted.

The client steps into the corridor and on his immediate right is a large playful mural of polar bear cubs playing on a Trendmasters' product. The client walks to the end of the short passage way and turns into the entryway. A dimensional ice formation with the Polar Zone Logo form the archway into the product space.

The inside of the room is an ice cave. Chucks of ice form the product pedistals. The room is lighted in ice cool blues with spots to pick out the products. We should explore the notion of creating a Northern Lights display. The client leaves the room through another archway and ice corridor which is quickly transformed into a theatre entrance in the Lovin Tunefuls.

CORRIDOR & ENTRY INTO THE COKE PRODUCT ROOM
11/18/98

ENTRY MURAL
11/18/98

INSIDE & TO THE RIGHT, COKE PRODUCT ROOM
11/18/98

INSIDE & TO THE LEFT, COKE PRODUCT ROOM
11/18/98

Email: sgilliam@trinity.edu